An Interview with Jeff Perine, Manager WW Production Ink Jet Marketing, Xerox
We recently covered Xerox’s recent announcement over their new Impika Innovation Center and other upgrades to parts of their existing infrastructure in the United States and abroad. Following the announcement, we reached out to the company to get further information and were granted an interview with Mr. Jeff Perine, Manager WW Production Ink Jet Marketing, Xerox. Below is the transcript of our interview which was conducted via email.
1)How long has Xerox been using aqueous ink and what can you tell us about it?
Xerox has been involved in inkjet for more than 20 years. In addition to our existing cut sheet xerographic production presses, Xerox developed and markets the world?s only high-speed continuous feed waterless inkjet presses, the Xerox CiPress Production Inkjet Systems. Fast forward to today, our broad portfolio of both waterless and now aqueous inkjet technologies has expanded through the early 2013 acquisition of Impika. A hallmark of Xerox?s long-term success is our focus on innovation and making the constant effort to meet the growing demands of our clients. From offering waterless to now aqueous ink, Xerox has succeeded in serving the graphic communication marketplace by choosing the right technology for the right needs.
2)What type of audience are these new units intended for and how much do the units cost?
Products on display are from Impika and Xerox?s current portfolios, including: the Impika iPrint Compact, the iPrint Reference, the iPrint eVolution, and the iPrint eXtreme as well as the iEngine 1000 and iEngine 1000L and CiPress.
3)In the press release, Mr. Copley mentions that customers can experience inkjet technology on their own terms. Could you provide some more details about how that all works and what customers can do?
This is a center of excellence for aqueous-based production inkjet where customers will be able to see the products up close; where we will be producing customer samples; and where we see a critical part of the decision-making process occur when a customer is considering production inkjet. Customers are not just buying a press; they are buying a product roadmap and a future in inkjet. It is important that we guide them through the entire experience.
4)What trends or new technologies, related to aqueous and graphics technology does Xerox see coming down the line both for themselves and the printer industry as a whole?
Within the next five years:
- Inkjet will open up new opportunities for offset migration, especially in applications like publishing, catalogs, longer run lengths, etc.
- Inkjet technology advances (i.e. ink, heads, print process) will further the saturation into current electrophotography and offset environments.
- Inkjet will overcome the current barriers and make advances in IQ, media latitude and acquisition price.
- Inkjet will serve more than 50 percent of the digital production pages.
Successful inkjet vendors will need to respond by:
- Using their own technologies;
- Offering workflow automation and services;
- And transitioning customers to value-add personalized communications.
Xerox continues to employ considerable research strengths and a strong capacity to accelerate emerging technologies resulting in highly-differentiated intellectual properties. Our closed-loop process controls enable make-ready press setup and job-to-job consistency that are truly benchmark.
In terms of applications, we expect to see a focus on transactional, direct mail and books—which will comprise about 85 to 90 percent of the production inkjet market over the next couple of years—as the industry continues to sort out ink and media limitations. With the larger web size of the Impika eXtreme press and with new inks in place, we expect to be able to target other markets outside of direct mail and transactional printing, including book publishing. Workflow automation will be a major component of our strategy as well.
Overall, Xerox is building on the momentum in inkjet. We made the Impika acquisition and are scaling the business—and part of that scaling is to increase capabilities for Impika in France. We are continuing on that path of scaling sales, service, manufacturing and R&D. It is very much a journey—and one we are truly excited about.
5)Given the dramatic shift towards a more mobile workforce, how are these printers set up to communicate with these types of employees?
N/A – these printers are not pertinent to the mobile workforce trend.