About Castle Ink
Castle Ink is a family-owned and operated printer ink and toner cartridge retailer based on Long Island, New York. Since 2005, we have served more than 100,000 home users, schools, and small businesses and shipped more than 500,000 cartridges, helping customers cut their printing costs by up to 70% with high-quality remanufactured cartridges, made right here in the U.S., for HP, Epson, Canon, Brother, Lexmark, Xerox, Dell, and IBM printers.
Reviewed by Lauren Elward, Co-Founder & CEO, and William Elward, Co-Founder & President. Last updated October 25, 2026.
Our Mission
Our mission is simple: to deliver the highest-quality replacement ink and toner cartridges at the lowest possible price, backed by knowledgeable U.S.-based customer support and a 100% satisfaction guarantee. We exist because no one should pay more for replacement ink than they paid for their printer.
Our Story (Founded 2005)
Castle Ink was founded in 2005 by Lauren Elward and William Elward after they grew frustrated paying more for replacement inkjet cartridges than they had originally paid for the printer itself. They believed consumers deserved a better, more transparent option, so they set out to source premium aftermarket cartridges, test them rigorously on real office printers, and pass the savings on to customers.
Two decades later, Castle Ink ships cartridges to customers in all 50 states from our Long Island fulfillment center. Along the way we have been covered by CNNMoney and mentioned in The New York Times; see In the Press below.
Our Leadership
Lauren Elward
Co-Founder & CEO
Lauren has led Castle Ink since 2005 and has more than 20 years of experience in the printer supplies and e-commerce industry. She has been quoted in national press on topics including ink-cartridge recycling, aftermarket cartridge quality, and small-business printing costs, and she personally oversees Castle Ink's product testing and supplier vetting program. Read Lauren's full bio →
William Elward
Co-Founder & President
William has spent more than two decades in the printer and imaging supplies industry. He oversees Castle Ink's editorial standards and personally writes or reviews every guide published on the Castle Ink blog. Read William's full bio →
For press inquiries or to schedule an interview with Lauren or William, please contact our Office of Communications through our contact form.
How We Vet Every Cartridge
We do not simply resell whatever is cheapest on the market. Every remanufactured cartridge we sell is:
Why Customers Trust Castle Ink
In the Press
CNNMoney (February 28, 2012). “Ink cartridge firm makes a million” told how Lauren and Bill Elward started Castle Ink from their Greenlawn, N.Y. home in 2005 and grew it past $1 million in revenue. Read the story →
The New York Times (July 14, 2011). Castle Ink was mentioned in the personal-tech article “Getting By Without a Computer Printer.” Read the article →
Sramana Mitra, 1Mby1M (2012). Profiled Castle Ink as a bootstrapped, husband-and-wife company founded in Greenlawn, New York in 2005, highlighting its 100% satisfaction guarantee. Read the profile →
Computerworld. Published Castle Ink's guide to recycling empty ink and toner cartridges. Read the article →
The Non-Consumer Advocate (2014). Reviewed Castle Ink's recycled cartridges and hosted a reader giveaway; Castle Ink supplied the cartridges and vouchers. Read the review →
Castle Ink Recycling Scholarship covered by regional and education-industry press for promoting cartridge recycling among college students.
Profiled on CrunchBase and ResellerRatings as a leading independent printer-supplies retailer.
Asking whether Castle Ink is a real, trustworthy company? See Is Castle Ink Legit? for the facts in one place.
Latest from Castle Ink
Research · October 14, 2026
The State of Home Printing 2026: Fewer Printers, Steady Ink Demand and More Locked Cartridges
Twenty years of U.S. search data, 493 printer models and our Printer Ink Price Index show Americans shop for printers far less but still buy ink, and most of the printers people still feed are discontinued. Read the report →
Research · August 14, 2026
The Printer Ink Price Index: What Genuine Cartridges Actually Cost Per Page
We priced 32 of the most common ink and toner cartridges in America against their manufacturers’ own published page yields. The median genuine cartridge costs 4.92¢ per printed page; the compatible equivalent costs 1.93¢. Inkjet runs 2.4× more per page than laser. See the full index →
Press Release · August 14, 2026
Castle Ink Launches Free PrinterIQ™ Printer Finder Tool
Our new PrinterIQ™ Finder matches you to the right printer in about a minute — and shows what its ink or toner actually costs to run. Every match is backed by the CastleScore™, our independent 0–100 rating built from thousands of owner reviews, expert lab tests, and real cartridge pricing. Read the announcement →
Customer Service You Can Reach
Our U.S.-based support team answers email inquiries Monday through Friday and typically responds within one business hour. If you are not sure which cartridge fits your printer, our specialists will help you identify the correct part number before you order.
Castle Ink Cartridges
37 Wyckoff St.
Greenlawn, NY 11740
United States
Customer service: via our online contact form
Hours: Monday to Friday, 9:00 AM to 5:00 PM ET
Please note: we currently fulfill all orders online. Our Long Island location is by appointment only and does not stock our full catalog of ink, toner, and refill kits on the premises.
Helpful Resources
Last reviewed and updated by Lauren Elward (CEO) and William Elward (President) on October 25, 2026.